Peter and Harvey have ambitious plans to grow the business Essay

Peter and Harvey attain ambitious plans to grow the business - Essay ExampleThis research will begin with the statement that in this age, competitiveness is witnessed in each and every segment. As a result, developing a dominant arrangement is extremely difficult in the foodstuff among other rival players. However, it might be possible alone if the entrepreneurs desire to maintain a good relationship with its clients or customers. This is because it is the relationship marketing that helps a bran-new entrant (SPSL) to enhance its image and popularity in the market that may enhance its portfolio and reliability. Moreover, relationship marketing besides acts as a weapon to enhance the profitability and productivity of the organization thereby hyperbolizeing its equity and market share to a significant extent as compared to others. Similarly, in case of SPSL, Peter and Harvey offered high intentness over relationship marketing that may lard its total sale and revenues. This str ategy might amplify the level of sustainability in the market among other existing rivals. In this age, awareness is an essential requirement of each business organization. Only then, it might improve its image and demand of product lines within the minds of the customers that may amplify its reputation and profitability. However, awareness might be enhanced only with the help of promotion. Promotion might disengage place through the personal selling process. It is processed in which, an organization or entrepreneur recruits a wide range of sales forces or sales persons so as to sell its products.